Hello Reader,

First up, welcome to the new look newsletter.

Following my very successful trip to San Diego, we are going to be sharing some new features with you on the newsletter. I would LOVE to hear back from you on this new approach!

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Discussion of the week

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Daniel Roth, Editor in Chief, VP at LinkedIn spoke with Jason Feifer, Editor in Chief at Entrepreneur about the LinkedIn algortithm (lot of Ed in Chiefs in this conversation) and one thing that jumped out at me was this line:

....he told a story of a nurse who recently started posting on LinkedIn — which caught the attention of their employer, who recruited that person for a larger role. "That was economic success for this person," Roth says. "The only people that he needed to reach with this post were people who worked in this hospital."

You can read more on this article here and join the conversation

I believe, and have spoken about this recently, that if you are tagging people in your posts on LInkedIn, those posts are shared with a smaller audience.

Here is a recent example - with a network of over 11,000 people, this post received 33 comments and 30 engagements. So you'd think it would have been viewed by a LOT of people.

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Guess how many people this post was shown to?

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737.

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My average post is shown to over 3500 people.

So what is the difference? Could it be because

1 - I tagged someone in the post?

2 - I tagged a company page?

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The conversation between Jason and Daniel suggests the platform is showing posts to audiences who are most interested in the content, but not further afield.

In the longer article they also suggest we stop trying to follow algorithm 'hacks' and shortcuts. And there are many of those. 😜

What do you think - is this something you recognise on your activity on LinkedIn?

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Here's a thought.

Why not spend time on doing what hits home with your audience?

1 - build those connections

2 - engage with your network

3 - share content that resonates with your ideal client

4 - keep up the consistency!

Start with optimising that profile and take it from there. We can help or you can DIY It ⬇️

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When you are ready to get help, get in touch. Our video package is perfect for you!

I will help you to create four video posts per month plus four accompanying posts (8 in total) and all you have to do, is show up once a month for an hour, we take care of all of the rest including editing, writing the posts and even scheduling them for you.

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Hit reply and let me know what you think of our new format newsletter 😊

Louise x

​LinkedIn VIP Package​

​LinkedIn Retainer Package - done-for-you 'ghost writing' on LinkedIn

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“ In 2021 I began to look at LinkedIn, a platform that I had never used but was quite overwhelmed. To short cut the learning curve, I began to engage with Louise to build my profile and look at ways to promote the business. Within a few weeks, I had Louise and team on retainer to put a media calendar together so that I could work with her team to plan out content and ensure that deadlines were met. ​ Both Louise and her team are excellent to deal with, they manage both me and my expectations and I could not recommend them enough. Thoroughly professional team. Thank you for all your help in the past and continued advice.. — Gavin Leonard, MedTech Syndicates

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